Secrets from the Innovation Room

Posted: maestro on Nov 02 | Personal E-Book

Product Details

Paperback: 180 pages
Publisher: McGraw-Hill; 1 edition (October 22, 2004)
Language: English
ISBN-10: 0071443754
ISBN-13: 978-0071443753
Format: chm

Editorial Reviews

Book Description

Proven techniques for coming up with creative and profitable ideas–every time

Everyone is naturally creative; the key lies in knowing how to tap into that inner creativity anytime, anywhere, and for any reason. Secrets from the Innovation Room explains how the creative process is learnable, just like any other skill. It debunks long-held myths and mysteries, replacing them with a step-by-step process for coming up with innovative, hero-making, and profitable ideas on demand.

Author Kay Allison has years of firsthand experience drawing creativity from others. She uses this knowledge to deliver a results-focused book that stops the “I’m not creative” argument in its tracks. Work sheets, self-tests, examples, and more show you how to consistently come up with ideas that make money–and drive careers forward– as you:

Recognize and avoid the 10 Enemies of Ideas and Innovation
Learn and use proven problem-solving techniques in any situation
Loosen up creative juices to get ideas flowing

About the Author

Kay Allison is founder of The Energy Annex, a marketing innovation and consulting firm that shows clients including Avon, Kraft Foods, Nestle, and others how to create new, revenue-generating ideas. Allison is the executive in residence for Northwestern University’s graduate Integrated Marketing Communications program, and has been quoted in leading publications including the Los Angeles Times, Investor’s Business Daily, the Chicago Sun-Times, and the Economist.

Table of Contents
	Secrets From The Innovation Room—How to Create High-Voltage Ideas That Make Money, Win Business, and Outwit the Competition
	Introduction
	Chapter 1	-	Defining The Undefinable
	Chapter 2	-	Enemies Of Ideas and Innovation
	Chapter 3	-	Asking Questions
	Chapter 4	-	Releasing Potential Energy
	Chapter 5	-	Open The Aperture
	Chapter 6	-	Break The Board
	Chapter 7	-	Measuring The Voltage
	Index
	List of Sidebars