The Small Business Bible: Everything You Need To Know To Succeed In Your Small Business
Posted: maestro on Jan 04 | Business E-Book
Product Details
- Paperback: 448 pages
- Publisher: Wiley; 1 edition (December 15, 2004)
- Language: English
- ISBN-10: 0471684317
- ISBN-13: 978-0471684312
- Format: PDF
Editorial Reviews
Book Description
Whether youre a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive, easy-to-read, A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesnt—giving them scores of tips, hints, insider information, and secrets of success—its also a reliable, valuable, and insightful resource for established business owners who want to help their businesses continue to grow and succeed. The book covers all aspects of small business operations and strategies, and includes straightforward information on almost every topic. Plus, youll find secrets of great entrepreneurs, a wealth of online resources, real-life success stories, and cutting-edge strategies that work.
About the Author
STEVEN D. STRAUSS is a lawyer, business columnist, popular speaker, and one of the world’s leading small business experts. His syndicated column, “Ask the Expert,” appears weekly on USATODAY.com and is one of the most widely syndicated small business columns in the world. He has appeared on CNN, CNBC, Bloomberg Television, MSNBC, Court TV, the BBC, and ABC News. He has also been featured in such publications as Entrepreneur magazine, Investor’s Business Daily, and the Los Angeles Times.
If you would like Steve to speak to your group, or to sign up for his free newsletter, Small Business Success Secrets, or to otherwise contact him, visit MrAllBiz.com.
Contents
P A R T I Genesis
CHAPTER 1. In the Beginning 3
CHAPTER 2. Choosing the Right Business 13
CHAPTER 3. Buying an Existing Business 23
CHAPTER 4. Understanding Your Market 31
CHAPTER 5. Calculating Your Startup Costs 41
CHAPTER 6. Write a Winning Business Plan 47
CHAPTER 7. Structuring Your Business 57
CHAPTER 8. The Money Hunt 67
P A R T I I Setting Up Shop
CHAPTER 9. Location, Location, Location 81
CHAPTER 10. Branding 101 87
CHAPTER 11. Products and Inventory 95
CHAPTER 12. Successful Pricing Strategies 103
CHAPTER 13. Small Business Technology 111
CHAPTER 14. Small Business Software 119
P A R T I I I Money
CHAPTER 15. Accounting Ease 129
CHAPTER 16. Making a Profit 137
CHAPTER 17. Getting and Extending Credit 147
CHAPTER 18. Insurance 157
CHAPTER 19. Get a Handle on Taxes 165
CHAPTER 20. Legal Ease I 175
CHAPTER 21. Legal Ease II 185
P A R T IV Growing Your Business
CHAPTER 22. Successful Advertising Strategies 195
CHAPTER 23. Marketing Muscle 209
CHAPTER 24. Your Web Presence 225
CHAPTER 25. Exodus 237
P A R T V Dealing with People
CHAPTER 26. Hiring and Firing 249
CHAPTER 27. Employee Benefits Demystified 259
CHAPTER 28. Training and Motivating Your Staff 269
CHAPTER 29. Extraordinary Sales and Exemplary
Customer Service 283
P A R T VI Franchises
CHAPTER 30. Selecting the Right Franchise 297
CHAPTER 31. Franchise Success Secrets 307
P A R T VII Home-Based Businesses
CHAPTER 32. The Home-Based Business 317
CHAPTER 33. Successful Home-Based Business Strategies 325
P A R T VIII Business on a Shoestring
CHAPTER 34. The Shoestring Entrepreneur 337
CHAPTER 35. Marketing on a Shoestring 349
P A R T IX Small Business Success Strategies
CHAPTER 36. Small Business Success Secrets I: Money 365
CHAPTER 37. Small Business Success Secrets II: Vision 375
APPENDIX Sample Business Plan 381
References 429
Index 431
About the Author 436
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